In order to find out whether your link-building efforts are working or not, you need to track and evaluate certain metrics. Here are the key metrics that can help you measure the success of your link-building campaign.
1. Number of backlinks:
The first metric to look at is the number of backlinks your website acquired during the link-building campaign. As mentioned previously, the more quality backlinks your website has, the more credible and authoritative your website will appear to Google. Tools like Moz and Ahrefs can help you track the number of quality links pointing toward your website.
2. Referral traffic:
This metric refers to the number of visitors directed to your site from other websites. With this metric, you can understand the effectiveness of your link-building efforts that are driving traffic to your site. Website analytical tools like Google Analytics can help you track this metric effectively.
3. Domain authority:
Domain authority (DA) is used in measuring the strength and credibility of a website. If your website has a higher DA score, it is more likely to rank well in the SERPs for relevant keywords. Tools like Ahrefs and Moz can help you keep track of the DA of your website and monitor the changes that may occur over time.
4. Conversion rate:
Conversion rate is the percentage of your website visitors who take a desired action on your website. It can be subscribing to the newsletter, making a purchase, filling out a form, or others. The metric helps you gauge the overall impact of your link-building strategies. Website analytics tools like Optimizely and Google Analytics can help you track the conversion rate of your website.
You also need to look at your website’s rankings for relevant keywords. It is one of the most crucial metrics to consider while measuring the success of your campaign. When your link-building strategies are working, you are expected to see a significant improvement in the website ranking for relevant keywords. You can track the ranking of your website using Google Search Console and SEMrush.
With these metrics mentioned above, you will get crucial insights into your link-building performance. Apart from helping you with measuring the success of your efforts, they can also help you improve your link-building strategies and drive your efforts towards better results.