Backlinks help drive referral traffic to your website, increasing the authority of your site in the process. More backlinks usually tend to get a web page a higher rank in Google search results. In other words, the practice has a significant impact on your site’s SEO. Here are the major reasons earning inbound links should be a part of your SEO strategy.
Impact the ranking of your site:
It is almost impossible for Google to rank your web pages if they do not have any backlinks. Even if you have good quality content, the absence of backlinks won’t allow it to rank. Links are one of the crucial organic search ranking methods. A significant number of backlinks can help your website rank higher than your competitors.